Redakcja Digital Vantage
Posts by Redakcja Digital Vantage
Articles 1 - 9 from 143 Posts
SEO, Costs and pricing, Vendors and contracts
We found no independent Polish benchmark for SEO cost. How to turn a fee and its hours into an hourly rate, and what to ask before signing.
Data publikacji: 03/10/2026
Characters: 23058•Words: 3555•Reading time: 18 min
Website speed, SEO
What each part of the PageSpeed Insights report means: 28 days of user data, the Lighthouse score, phone vs desktop, and why the score keeps changing.
Data publikacji: 03/10/2026
Characters: 25321•Words: 3914•Reading time: 20 min
SEO, Analytics and measurement
Google Search Console without guesswork: verification, agency access, CTR and average position by Google's own definitions, and page indexing statuses.
Data publikacji: 03/10/2026
Characters: 26213•Words: 3947•Reading time: 20 min
Advertising and campaigns, GDPR and cookies, Costs and pricing
SMS marketing for online stores: GDPR and ePrivacy consent, what a campaign costs in PLN, and the Gmail, Yahoo and Outlook rules for email.
Data publikacji: 02/10/2026
Characters: 16170•Words: 2465•Reading time: 13 min
Advertising and campaigns, E-commerce law, Customer reviews
Affiliate marketing and influencer marketing for online stores: networks and fees in PLN, commission maths, and Polish and EU rules on disclosing paid posts.
Data publikacji: 02/10/2026
Characters: 19527•Words: 2817•Reading time: 15 min
Advertising and campaigns, Customer reviews
How price comparison websites work for a retailer: the CPC model, when a click pays for itself, Google's CSS rule, and EU rules on reviews and discounts.
Data publikacji: 02/10/2026
Characters: 16337•Words: 2431•Reading time: 13 min
Advertising and campaigns, Allegro and marketplaces, Starting a business
TikTok Shop is open to sellers in Poland, no company needed — but TikTok Shop Ads (GMV Max) is not available here. What's open, what isn't.
Data publikacji: 02/10/2026
Characters: 16895•Words: 2512•Reading time: 13 min
Advertising and campaigns, Analytics and measurement, GDPR and cookies
Meta Ads for online stores: Shops availability, the product catalogue, Advantage+ shopping, dynamic retargeting, and Pixel plus Conversions API.
Data publikacji: 02/10/2026
Characters: 16549•Words: 2436•Reading time: 13 min
Advertising and campaigns, Analytics and measurement
Google Shopping ads explained: free listings vs paid ads, the CSS requirement, Performance Max and how to set a Target ROAS for a product campaign.
Data publikacji: 02/10/2026
Characters: 16433•Words: 2464•Reading time: 13 min