Category
Content and blogging
What to publish on a company website and whether it pays. The articles treat a business blog as a business decision, show what happens to content after it goes live, and take apart SEO copywriting rules that Google’s own documentation contradicts. They also cover product and category descriptions in a store, writing with AI, and images — where to get them legally and how to keep them from slowing the site down. For businesses deciding whether to write, who should do it and what it costs. Start with when a business blog pays.
Articles 1 - 8 from 8 Posts
1 Oct 202614 min
Content and blogging
SEO copywriting — four rules Google contradicts in its own words
23 Jan 202616 min
Content and blogging
Content marketing — what actually happens to content after you publish it
13 Jan 202619 min
Copyright and licensing
Images for a company website — where to get them legally and when you need your own
3 Jan 202613 min
Content and blogging
Business blog — when it pays and when it is a cost with no return
29 Dec 202513 min
Content and blogging
Content and media on a company website — where to start and in what order
23 Nov 20256 min
2 Jan 202512 min