Logo and brand

The logo and visual identity of a small business. The articles show what you should have once a logo is designed — files in the right formats and the rights to the mark, including trade mark protection — and what brand guidelines really contain and how to write a simple identity system: colours, typefaces, document templates. The brand also appears as the next step after the business model and on the list of things to sort out when starting a business. For people commissioning a logo or tidying up how their business looks. Start with logo design for a business and brand guidelines.